Built for the people who run fleet operations
Greenbay exists because fleet operations deserve better software. Not another dashboard that shows data you already have - a platform that connects every system so every decision has the full context.
Why we exist
Fleet operations are getting more complex. Whether the fleet is diesel, electric, or somewhere in between, operators face the same problem: scheduling in one system, depot management in another, maintenance somewhere else. Every allocation decision is made on partial data.
We saw this first-hand. Between us, we spent over a decade across leading mobility-software companies, building the tools fleet operators rely on. What we kept seeing was the same gap: no single system connected the full picture.
Greenbay is the orchestration layer that was missing.
Every fleet running as one coordinated system - regardless of fuel type, fleet size, or how many tools sit underneath. Because the fleets the world depends on should be more reliable, more efficient, and easier to electrify and automate, so cities move better and the planet moves cleaner.
Give fleet operators the visibility to make better decisions, prevent failures before they happen, and run their entire operation from one platform.
The team
Oren Arieli
Co-CEOA decade in fleet operations software. Led a zero-emission planning platform used by transit operators globally, helping them plan the transition from ICE to EV. Previously built fleet performance optimisation tools at a major mobility company. Works with UITP and APTA on zero-emission operations standards.
Shira Golan
Co-CEOLeads commercial growth and delivery at Greenbay, turning depot pilots into production rollouts. Previously built and scaled customer operations through two successful acquisitions, in telecom infrastructure and AI-driven defence systems. Brings rollout discipline from telecom infrastructure to fleet operations.
Three principles that guide everything we build
Orchestration, not another tool
Scheduling, telematics, and maintenance already work. They just do not talk to each other. Greenbay sits above them as the orchestration layer, so every block, pullout, and SoC decision has the full operational picture.
Real operational data, not spec sheets
Day plans, turnaround times, and energy consumption come from your operation, not from a manufacturer brochure. Predictions improve every day because they are based on what actually happened.
Consolidation, not another integration
Greenbay replaces three or four disconnected tools with one decision layer. Fewer dashboards, fewer logins, fewer reconciliations every Monday morning.
Want to see Greenbay in action?
Book a 30-minute demo with your depot setup. No commitment.
Request a demo